Nike Organix is the outcome of an academic classroom project that entailed creating a brand extension for an existing brand, bettering their reach in the Indian markets.
Organix is the manifestation of a hypothetical brand extension by Nike, showcasing athleisure wear for a more mature Indian audience. Specifically designed for a customer that is looking for different aesthetic; a more natural and organic look, fabrics and dyes that transcend beyond the age-restricted pop palette of the current Nike product line.
Identity Design, Articulation, Motion Graphics, Research
National Institute of Design, India 2016